GANDERBAL, APRIL 13: In a significant step towards building a drug-free society, the District Administration Ganderbal Monday launched a comprehensive 100-day action plan under the Nasha Mukt Abhiyan, aiming to intensify efforts against substance abuse through coordinated and grassroots-level interventions.
The campaign, as per an official statement, was launched during a high-level meeting co-chaired by the Senior Superintendent of Police (SSP) Ganderbal, Sudhanshu Dhama, and Additional Deputy Commissioner (ADC) Ganderbal, Syed Faheem Bihaqi at the Mini-Secretariat Complex, aimed to intensify the fight against substance abuse through a multi-departmental and grassroots approach.
The ADC informed the meeting that the intensive campaign is scheduled to run for 100 days, effective from Monday until June 30. A program has been devised through extensive collaborative exercise between the District Administration and the Police stressing grassroots outreach covering every educational institution, Panchayat, and Urban Local Body (ULB) within the district to ensure maximum outreach and community participation.
The heads of departments, institutions, and blocks were on the occasion directed to personally monitor and ensure the religious implementation of assigned activities.
He urged officers to ensure full participation and proactive involvement in the campaign to achieve meaningful results. It was noted that while the district has conducted several awareness programmes in the past, the focused 100-day drive is expected to bring more impactful outcomes.
Addressing the meeting, the SSP said that under the Nasha Mukt Bharat Abhiyan, we have launched a three-month intensive charter for a Drugs Free Jammu and Kashmir that demands tangible, measurable outcomes rather than symbolic efforts. This mission requires every department head to take personal responsibility for creating confidence-building measures and awareness, ensuring families feel supported in seeking help for substance abuse, he remarked.
He said, while the police will aggressively target peddlers, the collective focus must remain on the sustained rehabilitation and reintegration of victims to prevent relapse. “We must act with urgency and creativity to ensure that, after 90 days, we can demonstrate a substantial and sustainable impact on the lives of those in our district.”
The District Administration reaffirmed its commitment to making Ganderbal a model district under the Nasha Mukt Abhiyan through sustained efforts, community engagement, and strict monitoring of implementation.
District Informatics Officer, National Informatics Centre; Additional Superintendent of Police Ganderbal, Assistant Commissioner Revenue, Assistant Commissioner Panchayat, Chief Medical Officer, Chief Education Officer, Divisional Forest Officer and other officers and officials attended the meeting.
Meanwhile, the launch was marked by a series of events Monday, including press briefing by the Senior Superintendent of Police Ganderbal and Additional Deputy Commissioner Ganderbal. During the press conference, the SSP and ADC outlined the roadmap and daily schedule of activities planned during the three-month long campaign period and sought the Media’s cooperation in amplifying the message and mobilizing community support.
This was followed by a pledge ceremony, wherein the ADC administered the Nasha Mukt Pledge to the participants
Later, a joint Nasha Mukt rally led by SSP Ganderbal and ADC Ganderbal featuring district administration officers and officials and police staff was flagged-off from the DC Office towards the Clock Tower to sensitize the public about the harmful effects of substance abuse.
