Prime Minister Narendra Modi’s recent mention of the anti-drug campaign in Sheikhgund village, Anantnag, in his ‘Mann Ki Baat’ speech highlights a simple but powerful idea: the strongest solutions to our biggest problems often start with people, not just policies. By praising the work of a man named Mir Jafar and his entire village, the Prime Minister has shown the country a practical model for change that any community can follow. The story of Sheikhgund is powerful because it is so straightforward. Faced with young people falling into drug abuse and elders suffering from tobacco-related diseases, one worried villager decided to act. Mir Jafar understood that you cannot solve this problem just by making rules; you have to change people’s minds. He brought together the village elders, the youth, and even local shopkeepers to form a united front. This turned personal worry into a shared promise for better health. The result was that shops voluntarily stopped selling tobacco products, proving what a community can achieve when it stands together. This example is vital for Jammu & Kashmir and for all of India. The fight against drugs and addiction cannot be won only by police action and rehab centres, as important as they are. We need a social movement that makes these habits unacceptable in every neighbourhood. When a community collectively decides that the well-being of its children and the honour of its families are not up for debate, it creates a place where bad habits get no support and no easy supply. The Prime Minister’s recognition is a huge boost for the many quiet heroes working in their own towns and villages. It tells us clearly: one person’s effort matters, and a community’s united action is a strong force. As Mir Jafar wisely said, “If we can do it, others too can.” Every village, town, and city neighbourhood should be inspired by Sheikhgund. The fight for a drug-free society will be won in our own streets and our own homes, by ordinary people who choose to make an extraordinary difference. This is the real meaning of public participation, and it is the most reliable way to build a healthier future for everyone.
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