{"id":32667,"date":"2026-10-15T00:49:08","date_gmt":"2026-10-15T00:49:08","guid":{"rendered":"https:\/\/kashmirthunder.in\/?p=32667"},"modified":"2026-10-15T00:49:08","modified_gmt":"2026-10-15T00:49:08","slug":"identify-new-trekking-routes-promote-off-season-tourism-avny-lavasa","status":"publish","type":"post","link":"https:\/\/kashmirthunder.in\/index.php\/2026\/10\/15\/identify-new-trekking-routes-promote-off-season-tourism-avny-lavasa\/","title":{"rendered":"Identify new trekking routes, promote off-season tourism: Avny Lavasa"},"content":{"rendered":"

Srinagar, Oct 14:\u00a0<\/span><\/strong>Secretary Tourism Avny Lavasa on Wednesday called for identifying new trekking routes, strengthening adventure tourism infrastructure and promoting off-season activities to attract more visitors to Kashmir throughout the year.<\/span><\/p>\n

Chairing a review meeting at the Tourist Reception Centre (TRC), Srinagar, to assess the functioning and operational roadmap of the Directorate of Tourism, Kashmir, Lavasa stressed the need for a structured annual event calendar to ensure sustained tourist engagement and effective promotion of the region’s diverse tourism offerings.<\/span><\/p>\n

She directed the department to plan major festivals, cultural events and seasonal activities well in advance, with proper inter-departmental coordination and wider publicity to attract tourists across different seasons.<\/span><\/p>\n

Lavasa also called for greater focus on trekking, paragliding, water sports, skiing and mountaineering. She instructed the Directorate to identify new trekking routes, strengthen safety measures and improve related infrastructure.<\/span><\/p>\n

She also emphasised promoting adventure tourism as a key attraction for young travellers and niche tourist segments, particularly during the off-season.<\/span><\/p>\n

During the meeting, Director Tourism Kashmir gave a presentation on the department’s organisational structure, staff strength, vacancies, statutory enforcement framework and the progress of various government schemes, promotional campaigns and infrastructure projects.<\/span><\/p>\n

Lavasa reviewed year-wise Capex budget allocations, expenditure patterns and pending developmental projects, directing officials to adhere to stipulated completion timelines.<\/span><\/p>\n

She also reviewed the licensing framework for hotels and other tourist establishments and directed officials to clear pending registration and renewal applications promptly to facilitate ease of doing business.<\/span><\/p>\n

The meeting also discussed revenue generation, outstanding liabilities and operational bottlenecks. Lavasa assured the Directorate of administrative support in resolving pending proposals and improving service delivery across Kashmir.<\/span><\/p>\n

The meeting was attended by the Director Tourism Kashmir, Joint Director, Additional Secretary Tourism, Director Finance, Director Planning and other senior officers\u2014(KNO)<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Srinagar, Oct 14:\u00a0Secretary Tourism Avny Lavasa on Wednesday called for identifying new trekking routes, strengthening adventure tourism infrastructure and promoting off-season activities to attract more visitors to Kashmir throughout the year. Chairing a review meeting at the Tourist Reception Centre (TRC), Srinagar, to assess the functioning and operational roadmap of the Directorate of Tourism, Kashmir, […]<\/p>\n","protected":false},"author":2,"featured_media":32668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-32667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"_links":{"self":[{"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/posts\/32667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/comments?post=32667"}],"version-history":[{"count":1,"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/posts\/32667\/revisions"}],"predecessor-version":[{"id":32669,"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/posts\/32667\/revisions\/32669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/media\/32668"}],"wp:attachment":[{"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/media?parent=32667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/categories?post=32667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kashmirthunder.in\/index.php\/wp-json\/wp\/v2\/tags?post=32667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}