Tourists head to cooler border regions as temps rise
Srinagar, Jun 30: As soaring temperatures continue to grip the plains, tourists are increasingly heading to the cooler border regions of Jammu and Kashmir, bringing fresh activity to some of the remote frontier destinations.
Tourist arrivals have picked up in Gurez and Tulail valleys in north Kashmir’s Bandipora district, as well as Keran and Bangus in Kupwara and Uri in Baramulla district, with visitors seeking relief from the heat and an opportunity to experience the region’s natural beauty.
Known for their lush meadows, rivers, mountains and relatively cooler climate, these destinations have witnessed a steady increase in footfall over the past few weeks, providing a boost to local businesses and tourism-related activities.
“We have seen a good number of tourists visiting Gurez in recent weeks. Hotels, guest houses and homestays are receiving more inquiries and bookings,” said 38-year-old Ishfaq Ahmad, a resident of Gurez.
He said residents have been actively helping visitors and promoting the valley’s tourism potential. “Gurez has immense potential as a tourist destination. Better infrastructure and connectivity will help attract even more visitors,” Ahmad said.
In Kupwara district, tourists have also been flocking to Keran and the sprawling Bangus Valley, drawn by the cool weather and scenic landscapes. “The arrival of tourists is encouraging for people here as many families depend directly or indirectly on tourism for their livelihood,” said 52-year-old Ghulam Mohammad, a resident of Keran.
He urged the government to focus on improving road connectivity and tourism infrastructure in remote areas.
Visitors described the border destinations as among the most picturesque places in Kashmir.
Adnan Ahmad, 29, a tourist from Srinagar visiting Gurez, said the valley offered everything needed to become a major tourism destination.
“The weather is pleasant, the scenery is stunning, and the environment is peaceful. With better facilities, more people would choose to visit Gurez,” he said.
Shazia Khan, 34, a tourist from Delhi who recently visited Bangus Valley, said the region offered a welcome escape from the intense heat prevailing in many parts of the country.
“The cool climate, green meadows and hospitality of residents made the experience memorable. These places deserve greater attention from tourists,” she said.
Officials said tourist movement has been increasing steadily across Gurez, Tulail, Keran, Bangus and Uri as visitors continue to seek cooler destinations during the ongoing heatwave.
For residents of these frontier villages, the growing tourist footfall is bringing renewed optimism and helping strengthen local economies during the summer season—(KNO)
