Says sacrifices, collective effort pulled region out of turmoil
Asks people to remain united against terrorism
Srinagar, Nov 12: Asserting that Jammu and Kashmir has emerged from decades of turmoil through years of sacrifice and collective effort, Lieutenant Governor Manoj Sinha on Wednesday urged people to stand united against terrorism and called on filmmakers to showcase the region’s journey of peace and transformation to the world.
Addressing the gathering after inaugurating the International Film Festival at Tagore Hall here, LG Sinha, according to the news agency—Kashmir News Observer (KNO) said, “Before I begin, I bow in tribute to the innocent civilians who were martyred in the Lal Qila blast. Terrorists not only kill innocent people but also destroy the dreams and aspirations of our youth.”
He said Jammu and Kashmir has reached a peaceful atmosphere after five to six years of persistent efforts and sacrifices made by the Army, Police and other security forces. “The peace we see today is the result of their dedication and sacrifice. It is now our collective duty to preserve it. We must not let the enemies of peace derail this progress but instead move forward shoulder-to-shoulder with our forces to defeat those with evil intentions,” he said.
LG Sinha said that terrorism must be rooted out completely along with those who aid and abet it. “We must eliminate every single terrorist and also take account of those who support them, so that lasting peace is ensured,” the LG said.
The Lieutenant Governor urged filmmakers to project story of a transformed Jammu and Kashmir, which for long lived under the shadow of violence. “Many of you from the film industry are present here. I urge you to tell the story of change — how J&K is emerging from darkness into light.”
He said, “Efforts have already begun, but more people must join in to take this message to the youth and to the world.”
He also congratulated the organizers for hosting over 750 films from 50 countries, saying the event marks how the festival has grown rapidly in just four years.
“Four years ago, this festival was like a child learning to walk. Today, it is running and I heartily congratulate everyone behind it,” LG Sinha said.
He said regional cinema remains the strongest medium to unite India’s diverse culture, describing it as a bridge that brings different communities closer.
“If one wishes to see the cultural richness from Srinagar to Sheri Viday Puram, regional cinema reflects it best. It strengthens the spirit of Bharat and connects people through shared heritage,” he said.
LG Sinha said the new J&K Film Policy has revitalized the sector post-pandemic, with over 300 films and web series already shot in the region, creating new opportunities for youth and boosting the local economy.
“We have made J&K a filmmaker-friendly destination by removing old barriers and simplifying processes. The message has gone worldwide, Jammu and Kashmir is ready to contribute to India’s film industry with full potential,” he said.
“India’s film industry, now the fifth largest in the world and growing at 7 percent annually, will see J&K play a vital role in its cultural and creative expansion. In the past few years, we have seen new opportunities for youth, fresh energy in our cultural awakening and growing confidence among our artists,” LG Sinha said.
Calling cinema a powerful tool beyond entertainment, he said films, documentaries and web series can deliver meaningful social messages and help reshape mindsets. “Cinema can emotionally connect people, spread awareness and reflect the social and cultural transformation happening in J&K,” he added.
“I encourage filmmakers to create ‘micro web series’ focused on the region’s transformation so the truth of this change reaches not just India but the entire world,” the LG said.
He also cautioned creators to balance entertainment with social responsibility, saying cinema must elevate consciousness rather than harm it. “Sometimes, in the flow of creativity, we cross lines that cause harm. We must ensure cinema always strengthens social and cultural awareness,” he said.
The LG also said cinema is one of the best tools to shape the cultural narrative and emotionally connect people with the nation’s spirit. “We must remain conscious of our proud history and contribute to making India a developed and united nation,” he said.
Pertinently, the 4th edition of The International Film Festival of Srinagar (TIFFS) received over 100 film entries from 20 countries. An eminent jury panel has shortlisted 20 short films, 6 feature films, and 4 documentaries for screening. The selected feature films represent countries like India, Poland, Russia, and Sri Lanka. Other nations represented in the selections include the USA, France, Germany, Turkey, and Switzerland, among others.
The 3-days of cinematic celebration will showcase cinema that bridges cultures and celebrates storytelling. The vibrant cultural and cinematic festival serves as a powerful symbol of Jammu Kashmir’s artistic resurgence, drawing filmmakers and audiences from across the globe and solidifying its standing as a global platform for creative exchange.
Rohit Bhat and Rakesh Roshan Bhat, Festival Directors, TIFFS, Prof. Nazir Ahmad Ganai, Vice Chancellor, SKUAST-Kashmir; Anshul Garg, Divisional Commissioner Kashmir; Rajiv Pandey, DIG CKR; Akshay Labroo, Deputy Commissioner, Srinagar; members of Vomedh group, Avanti Foundation, and Landmark Crafts Limited, prominent artists, film personalities and Cinema lovers attended the inaugural ceremony. (KNO)
