Srinagar, July 25: Bisleri International, in collaboration with the National Book Trust (NBT), Ministry of Education, Government of India on Saturday officially launched the comic book ‘Chhota Bheem & Vidya – Big Green Mission’ at the Chinar Book Festival 2026 held at the Sher-i-Kashmir International Conference Centre (SKICC) in Srinagar, Jammu & Kashmir.
The launch is part of Bottles for Change, Bisleri International’s flagship initiative for plastic-waste recycling and responsible waste management. Available in 48 languages, including all 22 scheduled Indian languages, the comic book aims to inspire environmental responsibility among children.
As part of the launch, 20,000 English and Urdu copies of the book were distributed in schools across the state.
The event was graced by Dr. Amit Wanchoo, Chief Convenor, Chinar Book Festival 2026; Shri Waseem Raja, JKAS, Joint Director, Tourism Department, J&K; Shri Pirzada Farooq Ahmed Shah, MLA – Gulmarg, J&K; Shri Mr. Anshul Garg, IAS, Divisional Commissioner, Kashmir; Smt. Shobha Kapoor, Senior Lead – Partnerships & Communications along with Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International.
On the occasion, Dr. Angelo George, CEO, Bisleri International Pvt. Ltd said, “At Bisleri, we believe that creating a more sustainable future begins with inspiring the next generation. Through our collaboration with the National Book Trust under our ‘Bisleri Greener Promise’ initiative, we are using the power of storytelling to make environmental responsibility engaging, relatable, and accessible for children across India. We hope ‘Chhota Bheem & Vidya – Big Green Mission’ inspires young readers to embrace simple, everyday actions that can make a meaningful difference for the planet.”
Mr. Yuvraj Malik, Director, National Book Trust, India, said, “Comic books are a powerful tool to engage young readers. Chhota Bheem & Vidya – Big Green Mission uses popular, relatable characters to encourage children to adopt simple, sustainable habits and understand how everyday actions make a difference. Our continued association with Bisleri International educates and inspires young minds with an aim to nurture a generation of informed and responsible citizens.”
To encourage children to embrace reading, physical activity and environmental responsibility, a 5K Reading Marathon titled “Together We Read, Together We Lead” will be held on 25 July 2026 along Dal Lake. The Honorable Lieutenant Governor of Jammu & Kashmir, Shri Manoj Sinha is expected to flag off the marathon. Organized as part of the week-long Chinar Book Festival, the marathon will bring together thousands of schoolchildren from across Jammu & Kashmir. The event will attempt to set a record in the India Book of Records (IBR) and Asia Book of Records (ABR) in the category “Maximum Children Participating in a Marathon to Promote Reading and Environment.”
The festival also features a Bottles for Change sustainability stall showcasing products made from recycled plastic. Through interactive exhibits, visitors, including young students, can learn how used plastic is collected, recycled and transformed into useful everyday products contributing to a circular economy.
Together, the comic book launch, Reading Marathon and the stall combine active participation and practical learning to encourage children and communities to adopt more environmentally responsible habits. The event marks a significant step for Bisleri’s Bottles for Change initiative as it continues to drive awareness around responsible plastic waste management and sustainable living.
In partnership with the National Book Trust, the initiative demonstrates how storytelling and education can inspire positive action and empower children to become changemakers for a greener future.
